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Feature 09 · Human-Centred AI

Machines with Manners

Ninety-five per cent of digital transformations fail — not because the technology is wrong, but because nobody talks to the people who must live with it. Pandatron built an AI that does.

Subject
Dima
Role
Founder, Pandatron
Location
Helsinki, Finland
Issue
The Disruptors Issue · July 2026 · 8 min
Human-Centred AI · Dima
95%
Of pilots fail on the human side
Faster adoption at Skanska
$680k
Pre-seed led by Gorilla Capital
6
Enterprise clients — Panasonic to SAP
Dima, founder of Pandatron
In frame — Dima, founder, Pandatron. The coach behind the coach.

The boardroom writes the strategy; the front line has to live it. In between sit the training decks, the webinars and the email chains — one-way broadcasts that shift almost no behaviour and leave employees feeling processed rather than heard. That gap is where investment stalls, resistance hardens and pilots quietly die.

The Finnish start-up Pandatron was born to close it. Its founders asked a simple question: why is coaching — long the private privilege of senior executives — not available to the thousands of people a transformation actually touches?

The power session

Instead of broadcasting generic material, Pandatron's platform holds weekly one-to-one conversations with thousands of employees at once. In these Power Sessions the AI asks questions, listens to concerns and helps each person understand why the strategy exists and how new tools will change their work — then guides them to name concrete problems AI could solve. Use cases surface bottom-up.

The why behind resistance

Every dialogue is anonymised and aggregated into monthly leadership reports that pinpoint where people struggle, which myths block adoption and what support is missing. Where surveys capture a moment, continuous conversation reveals why people resist — a live feedback loop between floor and boardroom.

The proof

At Skanska, Pandatron matched traditional training outcomes three times faster. Another client shipped three AI products within six months — and saw its share price jump 24 per cent on the announcement. Clients span Panasonic, Merck, SAP, Universal and Mitsubishi; growth is financed by SaaS licences and alliances with the very consulting firms others try to displace.

What's next

Pandatron sees micro-coaching becoming an everyday employee benefit — democratised the way fitness apps democratised personal training. As agentic AI reaches the workplace, it wants to be the trusted layer that builds buy-in, surfaces risk early and accelerates time-to-value. Change management, it insists, should be a conversation — not a command.

The humans affected by change need dialogue, not more presentations.

Dima
An interview from By Chance, The Disruptors Issue · July 2026. Republication by permission.